MediaGeniX introduces automated bumper, sponsor planning

July 22, 2009

MediaGeniX has complemented its WHATS'On channel management and content lifecycle software with automated bumper and sponsor planning functionalities. The WHATS'On advanced trailer and interstitial planning module, which already includes auto-scheduling for trailers, now also includes an auto-scheduling tool for bumpers and sponsor clips in traffic or master control.

The new bumper and sponsor planning tool allows planners to define the marketing rules that specify which item must be planned where. The branding rules, the special events of the day parts and other context of the schedule are combined with copy rotation, frequency and target audience to select the perfect clip for every position in the schedule.

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