Masstech and OmniBus cooperate

July 21, 2005

OmniBus Systems and Masstech Group have announced that they are working together to provide clients with tightly integrated automation and content management solutions that enable highly efficient multichannel broadcast workflows.

The companies' close cooperation has been critical to the success of streamlined multichannel operations for a number of broadcasters including Atlanta-based Crawford Communications, which consolidated tapeless origination of 37 channels on the OmniBus and Masstech solutions, as well as PBS member station Connecticut Public Television (CPTV) and members of the PBS ACE consortium.

Within the workflow engineered by the two companies, the ingest of tape-based material is controlled by OmniBus automation, which allows for quality checking even as material is ingested. The MassStore media lifecycle management system moves the digital asset into the appropriate storage device for archiving, editing, or playout. When a playlist is loaded onto the automation system, the OmniBus and Masstech systems together pull the content back from storage, route it to the playout server, and then transmit the media out for broadcast.

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