System.NullReferenceException: Object reference not set to an instance of an object. at DotNetNuke.Framework.DefaultPage.OnLoad(EventArgs e) in e:\websites\\public_html\Default.aspx.cs:line 791 Industry leaders in digital advertising technology and VOD join forces | TvTechnology

Industry leaders in digital advertising technology and VOD join forces

June 9, 2005

Atlas and SeaChange have formed a relationship to co-develop a comprehensive advertising campaign management solution for on-demand television.

Atlas launched Atlas On Demand, a new division focused on providing advertising campaign management and measurement solutions for VOD.

Related Articles

Cobalt Digital Chooses Wall Street Communications for Global Content Marketing

Leader Reveals LV 7390 Rasterizer

VOD Broadcast Primetime Viewing Grows 22 Percent

The Atlas On Demand and SeaChange collaboration enables advertisers to tap the on demand advertising opportunity with an automated set of campaign management and reporting tools, integrated with on demand platform. The technology addresses the full range of the on-demand lifecycle, in turn meeting the needs of advertisers, programming networks and television operators.

SeaChange's VOD system — a comprehensive platform incorporating its MediaCluster servers and end-to-end automation software — enables broadband operators to deliver on-demand programming services.

For more information, visit and

Back to the top

Receive regular news and technology updates.
Sign up for our free newsletter here.