/
06.09.2005
Originally featured on BroadcastEngineering.com
Industry leaders in digital advertising technology and VOD join forces

Atlas and SeaChange have formed a relationship to co-develop a comprehensive advertising campaign management solution for on-demand television.

Atlas launched Atlas On Demand, a new division focused on providing advertising campaign management and measurement solutions for VOD.

The Atlas On Demand and SeaChange collaboration enables advertisers to tap the on demand advertising opportunity with an automated set of campaign management and reporting tools, integrated with on demand platform. The technology addresses the full range of the on-demand lifecycle, in turn meeting the needs of advertisers, programming networks and television operators.

SeaChange's VOD system — a comprehensive platform incorporating its MediaCluster servers and end-to-end automation software — enables broadband operators to deliver on-demand programming services.

For more information, visit www.atlassolutions.com and www.schange.com.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Friday 3:00PM
Google Debuts Android TV
“We’re simply giving TV the same level of attention that phones and tablets have traditionally enjoyed.” ~ David Burke, Google


 
Featured Articles
Discover TV Technology