Originally featured on BroadcastEngineering.com
In-Stat says Internet cloud may dampen cellular opportunity of mobile entertainment
Some 35 percent of respondents to an In-Stat consumer survey of primarily North American users still only use voice services from their mobile providers, according to a recent report from In-Stat.
Among the finding of the survey:
- Nearly 50 percent of respondents would use the Internet from an unlimited data package in place of other rich media services given the right pricing;
- Too many models of handsets confuse users and fragment the market for services;
- People up to 45 years old will become surprise drivers for future growth of enhanced services.
In a statement, Gerry Kaufhold, an In-Stat analyst, said there was a “potential dark cloud on the horizon for cellular operators,” because the plethora of unlimited access packages available to U.S. consumers may “disrupt today’s enhanced service offerings, which are currently very tightly coupled to what a particular service provider wishes to offer.”
But not to worry, says the research outfit: This presents an opportunity for the mobile service industry to get these consumers to partake in some mobile data and entertainment offerings.
For more information, visit www.instat.com.