ICTV introduces ActiveVideo TV and Web platform

September 13, 2006

ICTV showed ActiveVideo, a platform for personalized video mosaics and active immersive viewing experiences, at IBC.

The platform combines the best attributes of TV and the Web. Operators, programmers and advertisers can use the ActiveVideo platform to bring broadband video programming and advertising models from the Internet to TV. ActiveVideo delivers Web-driven programming in combination with both live and VOD streams to provide an engaging, immersive TV-quality viewing experience. ActiveVideo programming can be delivered either through the widely deployed two-way cable infrastructure or via an IPTV network.

ICTV added two applications of the ActiveVideo platform: an ActiveVideo Mosaic, a personalized mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband programming networks to be delivered to TV in real time as high-quality, subscriber-controlled TV video.

For more information, see www.ictv.com.

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