10.19.2011 03:08 PM
Grass Valley buys PubliTronic

The conglomeration at the top end of broadcast equipment vendors continues as Grass Valley joins Miranda and Evertz in acquiring a broadcast automation vendor. Grass announced that it has purchased Netherlands-based PubliTronic. The company is known in the home market and has established a small customer base in the UK. It is known for the strength of their graphics provision, and well-liked by broadcasters who demand sophisticated branding.

The company has not previously strongly marketed its products, relying on word-of-mouth, so the Grass Valley acquisition opens up the possibility of global sales with a worldwide support organization.

The deal proceeded under wraps after arrangements made at NAB this year, with the product range already rebranded in Grass Valley livery in time for the recent announcement. The Nexus playout appliances become Grass Valley K2 Edge, and link seamlessly with existing K2 products for ingest and nearline storage. Cobalt remains the TX/MAM server and will link to the Grass Valley Stratus.

Harold Vermeulen, CEO of PubliTronic becomes VP Media Playout Solutions at Grass Valley.

“We had a small sales organization, and sales were by reference from existing customers. We are known in Europe, some Middle East, Singapore and Australia,” Vermeulen said. “The acquisition will help us build a global presence.”

“We have the capability to take the product globally, to the U.S. market and Asia.” said Alain Andreoli said Grass Valley CEO, “We see the U.S. market opening up. The U.S. broadcasters are seeing pressures on their costs and automating is a good opportunity for them.

“We talked to everybody (about automation) and we were very impressed at by the PubliTronic product. Their only handicap was the ability to sell and service worldwide, which is one of the strengths of Grass Valley.”

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology