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UK home shopping retailer GemsTV has automated its U.S. TV shopping network with Argentem’s Argus TV automation system. The retailer extended its TV shopping network into the United States in November 2006.
The Argus automation system has enabled GemsTV to automate its promotions playout requirements. The dynamic, live format of the GemsTV programming is underpinned by a complex real-time workflow. The Argus automation system has simplified a key component of the workflow, reducing the complexity and providing improved control over the promotion insertion.
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