04.23.2008 10:58 AM
Florical, WideOrbit Traffic operate in BXF harmony

Florical Systems and WideOrbit showed at NAB2008 a real-time interface that provides live log capability between the two companies’ automation and traffic products, AirBoss and WO Traffic. This interface is now a reality through the companies’ mutual implementation of the new SMPTE-2021 standard (BXF).

This secure Web service-based bidirectional live log capability allows AirBoss to send as-run log data to WO Traffic as events air and, conversely, allows WO Traffic to submit changes to a playlist airing in AirBoss.

A key component of live logs is the immediate notification of as-run details to WO Traffic by AirBoss using BXF. When, for example, AirBoss detects a commercial not airing correctly, the Traffic user can immediately create a same-day make-good. The user will schedule the make-good to replace an unaired event in WO Traffic and the update is immediately translated into a corresponding change in the AirBoss playlist. This ability to do same-day make-goods can immediately impact the broadcaster’s bottom line.

In addition, same day events that have not yet aired may be altered in WO Traffic, with the changes immediately reflected in AirBoss. A key example of this is the need to air a different version of a political ad. In this case, the WO Traffic user may change the scheduled house number and AirBoss will air the new version. No manual changes are required in master control and no write-ins applied in reconciliation.

For more information, visit www.florical.com and www.wideorbit.com.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Wall Street Communications /   Friday 08:05 PM
Dejero Releases LIVE+ NewsBook Software for Mac
Wall Street Communications /   Thursday 06:44 PM
Dejero Ranks Ninth on Deloitte's Technology Fast 500(TM) in North America

 
Featured Articles
Discover TV Technology