04.04.2007 08:00 AM
Originally featured on BroadcastEngineering.com
CSTV enhances ad management with Broadway Systems

Broadway Systems has announced that CSTV Networks has implemented its integrated sales planning and proposal software. Since CSTV launched in 2003, the demand for the network's advertising has grown, as well as the complexity of its advertising sales operation. The implementation of Broadway's Sales Planning & Proposal software enables the network to manage its business on a single integrated platform and end-to-end process.

Broadway Systems provides a cost effective alternative for growing cable networks, particularly in the long term. Networks can launch with traffic and billing and take advantage of integrated sales and planning or stewardship capabilities when needed. Broadway's team can also customize the software to address network-specific needs.

For more information, visit www.broadwaysystems.com.

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