Originally featured on BroadcastEngineering.com
Channel 5 goes interactive with emuse
Emuse provides interactive advertising for Five.
Channel 5 (Five), the UK television channel, and emuse Technologies, the creator of Modelstream an interactive software suite, have joined forces to create and deploy all of the channel's interactive sponsorship opportunities.
The interactive sponsored slots will top and tail programs. The viewer interaction will capture qualified data, and extend the sponsors’ branding.
Peugeot is set to benefit; they are to launch interactive applications by their sponsorship of Five's movies. The application, which features the latest car in the Peugeot range — the 1007, aims to maximize their sponsorship's impact and value.
For more information, visit www.emusetechnologies.com.
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