BTS to display new version of its traffic software at IBC

August 23, 2006

Broadcast Traffic Systems (BTS) will launch a new version of its successful Enterprise traffic management and scheduling product. The new user interface simplifies day-to-day operation. Additional developments include a fully configurable workflow and multi-language dictionaries for all language sets, including Arabic and Chinese.

At IBC2006, BTS will demonstrate scheduling routines that cover automated promotion scheduling, preset logo generation, playlist previewing and seamless automation interfacing. Also on show at IBC are advanced advertising sales routines.

Also new is EmPower, a message gateway that enables easy management of short message service (SMS) and multimedia messaging service (MMS) message delivery.

For more information, see www.bts.tv.

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