06.22.2009 12:21 PM
Originally featured on BroadcastEngineering.com
Broadway Systems teams with Google TV Ads for automated ad buys

Broadway Systems, a provider of software that helps cable networks manage multiple aspects of their advertising businesses, has announced a collaboration with Google TV Ads, an auction-based platform for purchasing television advertising. The agreement enables cable networks using Broadway Systems to easily sell their inventory through Google TV Ads.

Through the new integration, Broadway provides a list of available commercial inventory to Google TV Ads, which can be accessed by potential advertisers. Spots sold through Google TV Ads are delivered directly to Broadway Systems' software for scheduling and airing. After the spots run, verifications and reports are sent back to Google TV Ads.

Broadway customers who make their inventory available through the Google TV Ads platform maintain control over inventory and rates using Broadway’s traffic, billing, sales planning and proposal modules.

Robert Meese, business development manager for Google TV Ads, said the new agreement makes TV advertising “more relevant, accountable and measurable, delivering benefits to viewers, advertisers and programmers.”

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Exhibitions & Events
Discover TV Technology