04.16.2008 08:20 AM
Originally featured on BroadcastEngineering.com
Broadway Systems introduces Broadway 6.0
Broadway Systems has introduced version 6.0 of its end-to-end advertising management solution for cable networks. This release incorporates flexible billboard management, Internet invoice import and accounts receivable management as well as the enhancement of the company's existing Nielsen data integration framework for easy support of future data sources and formats.
Broadway 6.0 is designed to address the challenges of multiple rate cards, new sales inventory, detailed packages, changing advertising sales practices and business management and control policies.
Broadway 6.0 continues to provide seamless integration across departments, making it easier to go from planning to proposal and order, and on to traffic, billing and analysis within the same application. A new, intuitive, highly customizable user interface and integrated software modules — managing programming, advertising sales, traffic operations and finances — offer significant new functionality to enhance productivity.
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