Blue Order to provide DAM for NBC Olympics coverage

July 2, 2008

Blue Order has been selected to provide a DAM (digital asset management) system to NBC during the network’s coverage of the 2008 Beijing Olympic Games, Aug. 8-24. Augmenting the services provided to NBC for the Games in Salt Lake City, Athens and Torino, NBC had challenged Blue Order to enhance its enterprise MAM (media asset management) platform Media Archive to provide NBC with a “highlights factory,” enabling NBC’s broadcast of the Beijing Olympics to expand via online, on-demand and mobile services.

Distributed and replicated over two locations — China and the United States — Media Archive will import content ingested via Omneon Media Deck, logs created in NBC’s OPIS logging system and statistics data received from IDS. U.S.-based editors will select recorded events and will top and tail those for reruns or subclip them to create highlights packages. The defined packages are then forwarded to distribution, including both the transcoded media and the timeline-related metadata.

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