04.06.2011 03:50 PM
Aveco, Prime Image announce joint partnership

Aveco has joined forces with Prime Image to offer broadcasters a way to increase ad revenue without impacting the viewer experience. Aveco has integrated Prime Image’s Time Tailor into a real-time playout workflow in which operators can dynamically add new, unplanned commercial time during program playout without any effect on the planned program airtime.

Using Aveco’s ASTRA MCR automation system, an operator highlights the area of the playlist for new commercials and inserts the new spots into the playlist. At playtime, ASTRA will program Time Tailor to frame-accurately time-reduce the program segment for the exact time needed for the new commercials.

At the 2011 NAB Show, see Aveco in Booth N2138 and Prime Image in Booth N3725.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Wall Street Communications /   Friday 08:05 PM
Dejero Releases LIVE+ NewsBook Software for Mac
Wall Street Communications /   Thursday 06:44 PM
Dejero Ranks Ninth on Deloitte's Technology Fast 500(TM) in North America

 
Featured Articles
Discover TV Technology