Australian Broadcaster SBS streamlines operations with Pilat Media Broadcast Management System

January 20, 2010

Australia's Special Broadcasting Service (SBS) has implemented Pilat Media's IBMS to manage sales, traffic and content as a cornerstone of the public TV network's new centralized file-based operation known as STrAPS (Sales, Traffic, Automated Presentation System).

SBS offers a wide range of programming in more than 60 languages to viewers throughout the continent. Prior to STrAPS, the network relied on a nonintegrated, tape-based workflow that was error-prone and led to many inefficiencies and delays. SBS wanted to adopt a centralized automated system that would provide a foolproof method of tracking, scheduling and delivering content and advertising to air while laying a foundation for future growth. Because SBS decided to expand its sales from six metro markets to an additional six regional markets without increasing operational costs, the need for a precise, streamlined workflow was essential.

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