01.20.2010 10:08 AM
Australian Broadcaster SBS streamlines operations with Pilat Media Broadcast Management System
Australia's Special Broadcasting Service (SBS) has implemented Pilat Media's IBMS to manage sales, traffic and content as a cornerstone of the public TV network's new centralized file-based operation known as STrAPS (Sales, Traffic, Automated Presentation System).
SBS offers a wide range of programming in more than 60 languages to viewers throughout the continent. Prior to STrAPS, the network relied on a nonintegrated, tape-based workflow that was error-prone and led to many inefficiencies and delays. SBS wanted to adopt a centralized automated system that would provide a foolproof method of tracking, scheduling and delivering content and advertising to air while laying a foundation for future growth. Because SBS decided to expand its sales from six metro markets to an additional six regional markets without increasing operational costs, the need for a precise, streamlined workflow was essential.