Originally featured on BroadcastEngineering.com
ARRIS Advanced Advertising Manager drives industry open interfaces, multivendor interoperability
At its in Beaverton, OR, labs, ARRIS successfully interconnected its Advanced Advertising Manager (ADM) solution with the systems of several leading advanced advertising decision service and campaign manager providers. The results focus on real-world applications and new revenue-generating capabilities in advanced advertising insertion for cable MSOs, as defined by industry standards SCTE 130, SCTE 118, DVS766 and ADI (1.1 and 2.0).
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