Deborah D. McAdams / 08.20.2012 05:25PM
McAdams On: American Idle
Liking is better than voting
STOP, PLEASE: Election season is
bearing down on us
like a loud drunk in a
piano bar. Elections are
a crucial component of
democracy because of how they redistribute
massive wealth between massively wealthy
people. The rest of us benefit by getting
pummeled with campaign slargon to the
point of nearly taking to the hills with
bottled water and dart guns. Political ranting
is everywhere, carried by every form of
media now known to man and soon, those
discovered on Mars. But nowhere is it more
rampant than in social media.
Facebook has become the bumper sticker
and theme t-shirt of the digital age. It’s the
perfect playground for we Americans to
exercise our love of distilling world views
into snarky slogans apparently spoken
by a house cat or Bruce Lee. Facebook is
not the place to go for a comprehensive
understanding of policy. Tax code is
something one reads during extended quiet
times—imprisonment, for example. Elections
are a team sport, after all. They are about
winning, which—in combination with the
well-established social media component—
makes elections the perfect premise for the
next great reality TV show.
Television is fast approaching the
saturation point for pitchy singers, fire-juggling
acrobats, ballroom-dancing actors
and crafty housewives. Elections are ideal
for reality TV because they are controversial
and divisive; and the characters are generally
bombastic and catty. They’d have to step up
the entertainment factor, of course. There
would need to be more than just verbal
jabs—maybe a sing-off, a mixed martial
arts match and a sailing race on homemade
balsa rafts across the Pacific. Voting
would take place over a period of months
via text and Facebook posts. Ultimately,
the candidate with the most “likes” would
become the next President of the United
States, possibly a black cat by the name of
“Bruce Lee.”