April 22, 2013
What’s up with
plasma TV these
days? Or maybe
more accurate, what’s
down with plasma?
As major consumer
continue to bleed red
ink over TV set sales, the
market shakeup in display technologies
continues unabated. For years, consumers
have had two main choices when it came
to HDTV: LCD or plasma. By now, we’re all
familiar with the main differences between
the two: While LCDs are more generally expensive
than plasma, energy consumption
is higher with the latter (although the difference
has narrowed in recent years); and
most videophiles agree that plasmas have a
superior picture due to their contrast ratio
and viewing angles. And concerns over the
risk of “burn-in” seem to have faded as well.
And yet, plasma seems on its way out.
Panasonic, which has traditionally been the
leader in plasma TV set sales, has sent some
mixed messages recently. Although the company
introduced new plasma TV sets at January’s
International CES, the company had to
fight off rumors that it had ceased plasma
TV development when it announced that
its newest plasma TV, the ZT60, uses “the
last plasma panel” from its research and development
arm. A company executive said
that such rumors were “incorrect” and that
“there is still room for further improvement”
with plasma. And there are still other players
in the game as well, with the world’s largest
seller of TV sets, Samsung, unveiling a new
line of plasma TVs recently.
So while the reports of plasma TV’s demise
are still greatly exaggerated, when it
comes to advancing TV displays for consumers,
OLED can’t come soon enough.
We’re introducing a new columnist in
this issue. Jay Yeary, an audio engineer with
a prominent cable network, has joined our
lineup of industry experts. Jay replaces
Dave Moulton, who retired earlier this year
after 15 years as the writer of our monthly
“Inside Audio” feature. Jay brings a wealth
of experience to the implementation of audio
into the modern broadcast plant and
we look forward to sharing his insight with
you. Welcome aboard, Jay!
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