World Cup Draws More Than One-Third of U.S. TV Households
July 1, 2010
NEW YORK: More
than one-third of U.S. TV viewers have tuned into World Cup games across
English- and Spanish-language networks, Nielsen said today. The matches have
reached an estimated 99.2 million U.S. viewers, or 34 percent of the nation’s
The 99.2 million watched at least six minutes of World Cup action through
Tuesday. The figure already surpasses the 91.4 million viewers who watched at
least some of the games throughout the entire 2006 World Cup.
“The audience reach measurement is a good indicator of how many viewers are at
least curious enough to see what all the buzz is about,” said Stephen Master,
vice president of sports at Nielsen. “Even with the World Cup’s most crucial
games still to come, a reach of 99.2 million viewers suggests that there’s a
big American appetite for world-class soccer.”
Among local markets, Maimi-Ft. Lauderdale logged the highest viewership. Through
Tuesday, Miami had the highest World Cup ratings for both English- and
Spanish-language telecasts. English telecasts garnered a 3.6 household rating, Spanish-language,
New York City was second for English-language telecasts with a 3.3 rating,
followed by Washington D.C. with a 3.2. San Diego, Calif., the top market for
the 2006 World Cup, so far ranks fourth among markets with a 3.1 rating.
Among other viewing records for this year’s World Cup soccer tournament, the
July 18 match between Team USA and Slovenia drew ESPN’s biggest household
number for a soccer game. A total of 5.2 million people in 3.9 million homes
tuned in. The June 12 draw between the United States and England pulled in 14.5
million viewers on ABC and Univision, making it the most-watched 2010 World
Cup telecast in the U.S. up to that point. Then 19.4 million people tuned in on
June 26 when Team USA struggled valiantly before giving it up to Ghana,
breaking even the previous high of 18.1 million viewers for the 1994 game
between Brazil and Italy.
-- Deborah D. McAdams(
Image by ) Rekhviashvili See...
June 28, 2010: “ ” USA-Ghana Marks Most-Watched Match Ever for U.S. Soccer
An estimated 19.4 million U.S. viewers watched USA’s loss to Ghana on Saturday,
making it the most watched soccer game ever in the United States, according to
June 21, 2010: “ ” World Cup and NBA Boost ABC, ESPN and Univision
Soccer and basketball are fueling TV ratings this month.
comments powered by Disqus.