Deborah D. McAdams / 12.23.2010 12:00AM
TVB’s Top 30 Stories of 2010
A
lot happened in the television industry over the last 12 months, including the
launch of 3DTV, Mobile DTV, the FCC’s redesignation of TV spectrum and signs of
economic recovery. The mainstream stories were punctuated with a few on the
fringes. TVB presents its top 30 for the year. . .
December 8
FCC to Take Up
Retransmission Reform
NPRM expected in first quarter of 2011
The call to reform retransmission consent has been heeded. The FCC intends
to issue a Notice of Proposed Rulemaking on retransmission during the first
quarter of 2011.
December 1
Live Action
Trumps Cartoons in Ad Effectiveness
Nielsen’s latest drill reveals higher recall for real life forms
Corporeality is more memorable than nonreality, in Nielsen’s estimation.
The audience measurement firm took a look at live-action versus animated ads.
November 30
FCC Opens TV
Spectrum for Broadband Use
Baker calls for exploration of MPEG-4 and OFDM
The FCC launched the procedure to open broadcast spectrum up for broadband
use. November 9
KCBS News Chopper
Captures Mystery Missile Launch
Military officials puzzled
A KCBS-TV news chopper captured what was thought to be a missile contrail
swiftly rising off the coast of Los Angeles. Military officials eventually
concluded it was that of a commercial airliner.
October 28
Cablevision
Subscribers Sue
Customers report cutting the cord
Cablevision customers sat out day 12 of a Fox black-out. Three among their
numbers were sufficiently incensed to file a $450,000 class action lawsuit
against the cable operator.
September 30
“Star Wars” in 3D to
Hit Theaters in 2012
All six films will get third-dimensional treatment
“Star Wars” will return to theaters next year in 3D. All six films be
released in story order instead of based on their original release dates.
September 22
Broadcast
Tower Crew’s Free Climb Captured on Helmetcam
Technicians scale 1,768-foot structure without using safety lines
A seven-minute video of free-climbing tower technicians had the broadcast
engineering community abuzz. “Stairway to Heaven,” was meant to illustrate a workday
in the life of a tower technician equipped with a helmetcam.
September 14
Gadget Blog Reports
Google TV to Launch in October
Fall release first announced in May
The tubes were alight with reports that Google would launch its TV venture
in October. It landed with a thud.
September 13
Sony’s Unveils
Prototype 3D Shoulder Camcorder at IBC
New 3D offerings, plus cameras, monitors and editing tools
Sony unveiled a new 3D shoulder camcorder at IBC, plus several new 3D
production and workflows products, cameras, monitors and editing tools.
August 9
Buyers Stampeded
Kmart’s $150 Android Tablet PC
Google apps will be removed from later models
Kmart had a run on a new tablet PC powered by Google’s Android operating system
when it knocked a mere $20 off the price.
July 27
History
Channel Contributed 3D ‘Universe’ to DirecTV
Season premiere to debut this Friday
DirecTV announced that History Channel will contribute 3D programming to
it’s stereoscopic offering.
June 25
Young
Broadcasting Erases $800 Million Debt in Ownership Transfer
Company now in the hands of private investors
Young Broadcasting is officially a private company. It’s now in the hands
of investors who were formerly Young’s senior lenders. They purchased Young’s
assets for $220 million in a Chapter 11 reorganization that wiped $800 million
in debt off of the books.
June 11
World’s First 3DTV
Channel Launches with World Cup
Soccer TV Coverage Redux
The venerable World Cup events commenced in Johannesburg, South Africa’s
94,000-capacity Soccer City stadium. marking the launch of ESPN 3D first
full-time 3D programming channel in the world.
May 20
Japan Pledges 3D
Holography for 2022 World Cup
Rudimentary holographic TV demonstrated at NAB 2009
Japan said it would have holographic TV technology ready in time to host
the 2022 World Cup soccer event. That did not convince FIFA, however, which
selected Qatar for the event.
May 3
iPad TV Apps
Multiply
Free TV portal launched, traffic app tapped
TV applications are rapidly developing for the Apple iPad tablet computer.
April 21
Glasses-free
3DTV Demonstrated
Screen uses overlay technology to separate views
A company by the name of “NewSight Japan” demonstrated a new 70-inch glasses-free
3DTV at a recent display show.
April 19
Samsung
Issues 3DTV Warning
Medical consultation advised for epilepsy and stroke risk
“Some viewers may experience an epileptic seizure or stroke when exposed to
certain flashing images or lights contained in certain television pictures or
video games.”
April 7
FCC Evacuated for
Bomb Threat
Surrounding area affected
FCC headquarters was evacuated due to a bomb threat.
April 5
Google Positions to
Take on Hulu
Hulu gets into iPad app queue along with every known entity in solar system
Google is boosting the commercial quotient of its online video business in
the direction of
Hulu.com, while that
site is claiming its first profit and eyeing an iPad presence.
March 11
OK Go Syncs Song
with Rube Goldberg Device in Single-shot Video
Four-minute sequence shot with a Steadicam
The band OK Go is rocking the online video community with a new YouTube
composition of music and mechanical chain reactions captured in a single, long
Steadicam shot.
February 25
Internet-connect TV
Set Sales Takes Off in January
Vizio takes top spot for U.S. LCD HDTV sales in 2009
“Among U.S. consumers that purchased new televisions in January, 27.5
percent indicated their sets were connected to the Internet...” 
February 23
FCC Says 93
Million Americans are “Disconnected”
Some consider it the Internet a “waste of time”
The FCC has determined that about one-third of Americans don’t have a broadband
Internet connection at home. The main barriers to adoption are cost and
literacy.
February 22
Univision Launches
Mobile and Web Novelas Channel
Novelas y Series builds on YouTube presence
Univision debuted a new
Novelas y
Series channel on Univision.com,
but it didn’t include telenovelas from Mexico’s Grupo Televisa, the
Spanish-languages net’s most popular fare. Grupo Televisa would invest $1.2
billion in U.S.-based Univision before the year ended.
February 18
Who Has Mobile DTV
Rights?
As beta trials ramp up, the question emerges
Mobile
DTV is more than merely a simple matter of putting an ATSC M/H signal on the
air. There’s a question of rights.
February 8
InPhase
Technologies Shuts Down
Company assets were seized by state
InPhase, spun out of Bell Labs around 10 years ago. Within five years, it
was demonstrating holographic storage, whereby data is stored within the
physical body of a disc rather than merely on the surface.
January 27
Thomson
becomes Technicolor
Company still in talks to sell Grass
Valley
Shareholders of Grass Valley parent corporation, Thomson SA, approved of
the company’s debt restructuring plan, which renames the company 
“Technicolor.”
Private investors bought Grass Valley in July for $100 million.
January 25
A Day on Mt.
Wilson
TVB Editor Deborah McAdams visits the
iconic broadcasting site
Southern California storms have restricted access to Mt. Wilson, home of
transmission facilities for virtually every TV station in Los Angeles.
TVB accompanied Univision’s Ralph Ortiz on
a trip to the site with an L.A County escort.
January 20
3DTV Standards Face
Multiple Obstacles
SMPTE Home Master coming mid-2010
Creating a standard for 3D video is a complicated matter. What works in a
theater doesn’t necessarily work for TV.
January 13
TV Gears Up for 2010
Winter Olympics
NBC braces financially, CTV goes for broke
NBC is preparing to lose money on the 2010 Winter Olympics, while Canada’s
CTV is gearing up for unprecedented coverage.
January 5
TVB’s 3DTV Timeline
2009 was a watershed year for 3D video technologies
Despite the economic difficulties of 2009, the
year marked a turning point in the adoption of 3D a viable entertainment
format.
TVB presents a timeline of 3D video developments over the last
year, from content to workflow initiatives to display technologies.