06.30.2010 11:00 AM
Start-up Radio Broadcaster Adopts Mobile DTV Standard
POMPANO BEACH, FLA.: A South Florida start-up is looking to create
a radio network using the mobile DTV standard. Ludwig Enterprises, developer of
a specialized receiver for targeted broadcasting, said it’s adopted A/153, the
Advanced Television Systems Committee standard for mobile DTV broadcasting.
Ludwig’s product, “The One Radio,” is a handheld receiver that tunes in 50
channels aimed at seniors, young people and specific ethnic groups.
Ludwig’s announcement misattributed the standard to the Open “Mobility” Video
Coalition, which it said has been “adopted by over 900 commercial and public
television stations.” The company also confuses digital television with
high-definition TV in describing its technology:
“The patented technology is unique in that it
utilizes a ‘carousel’ that interleaves information streams in a repeating
pattern for inclusion into a digital video broadcast--also known as HDTV. In
the case of Ludwig’s data carousel its uniqueness is defined by multiple
dynamic digital audio programs, not just one.”
The One Radio is said to be about the size of an iPhone and
compatible with “off-the-shelf” docking stations. There is no information on
the release date for The One, nor for how much it will cost. Ludwig compares it to Sirius/XM,
with a one-time rather than a monthly subscription fee.
“The primary source of income to Ludwig is from advertising and the sale of syndication
time,” the company’s Web site says.
Ludwig says its programming comprises 40 channels of ethnic talk radio in Filipino,
Pakistani, Hebrew, Chinese, Greek, Russian and other languages, plus 10 in
English featuring old-time radio shows, news, audio books, educational and
religious programming, classical and techno music.
The company was formed in 1988. It went public in 2006, and has been
angel-funded for the last three years, according to the
Web site. Its
board chairman is Haitian radio entrepreneur Jean Cherubin. As recently as
2008, it was located in Sparks, Nev., according to a Securities and Exchange filing. It
trades on the Pink Sheet (LUDG) for around 3 cents.
-- Deborah D. McAdams