12.07.2009 01:00 PM
Nielsen Adds Puerto Rico
PuertoRicoNEW YORK: The Nielsen Co. will commence TV audience measurements in Puerto Rico next year, the company said. The island’s three largest TV stations have already signed up--Telemundo O&O WKAQ-TV, Univision affiliate WLII-TV, and WAPA-TV, an independent station.

Nielsen will derive ratings from a sample of 500 randomly selected homes. The homes will be equipped with People Meters--electronic measurement devices installed in each of the TV sets in the homes. The company said it will use “targeted monetary incentives to reach segments of the population, particularly younger homes, which historically have been difficult to recruit in Puerto Rico.”

This effort has already started; ratings are expected to be delivered early next year. Victor Vazquez will lead the operation.

(Image by Wally Gobetz)

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

Posted by: Deborah McAdams
Tue, 12-08-2009 12:06 AM Report Comment
Generally, Puerto Rico needs more local programming on its TV stations. There is less and less local coverage there. It is ridiculous.

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology