06.07.2011 01:05 PM
Nexstar Picks Up Bounce TV for 10 Markets
Broadcasting Group will carry Bounce TV in 10 markets when the network launches
this fall. The carriage agreement was announced today by Jeffrey Wolf, executive
vice president of distribution for Bounce TV, an African American over-the-air network
developed for digital multicast channels.
As part of the multi-year agreement, Bounce TV will be seen on Nexstar stations
in Little Rock, Ark.; Rochester, N.Y.; Jacksonville, Fla.; Peoria and Bloomington,
Ill.; Beaumont, Texas; Monroe, La., “and other markets,” according to Bounce. Nexstar
owns, runs and/or provides sales for 62 TV stations in 34 markets. The Bounce folks
say their network represents the first one Nexstar will deploy “on a large scale
in their digital spectrum.”
“Bounce TV is a very attractive programming option for our digital spectrum. It
is a meaningful network that will serve the tremendously underserved African American
audiences in our communities," commented Perry Sook, Nexstar Broadcasting Group
chairman, president and CEO.
The Nexstar deal is the third major distribution announcement within five weeks
for Bounce TV, giving the network pre-launch clearance of 32 percent of the U.S.
TV market. LIN TV recently announced it would carry Bounce in five markets, including
Indianapolis, Dayton, Ohio; Pensacola, Fla.; Norfolk, Va.; and New Haven, Conn.
Raycom Media ponied up 26 market,s including Cleveland, Cincinnati, West Palm Beach,
Fla.; Charlotte, N.C.; Birmingham, Ala.; Memphis, Tenn.; Louisville, Ky.; and Richmond,
Bounce TV was announced last April, with the intent of creating the first African
American over-the-air network. The founders include Martin Luther King III, Ambassador
Andrew Young, and Andrew “Bo” Young III, Rob Hardy and Will Packer, co-founders
of Rainforest Films. It’s ad split will be 50-50 with affiliates. The programming
line-up will include nearly 400 titles from multi-year licensing agreements with
NBC Universal, Sony and others.
~ Deborah D. McAdams
See . . .
April 4, 2011: “First African American
Broadcast Network Bounce TV To Launch This Fall”
“There are nearly 13 million Hispanic television households that are served
by dozens of Spanish and Spanish-language versions of networks, yet, the more than
14 million African American TV households have just a few dedicated cable channels--and
no over-the-air networks. . . until now.”