NBCU and Fox to Demo Loudness Compliance Workflow at ATSC CALM Place
April 9, 2011
LAS VEGAS: The
Advanced Television Systems Committee will have a CALM Place focusing on loudness
law at the 2011 NAB show when it opens this Monday. The area will provide information
on compliance with the Commercial Advertising Loudness Mitigation Act signed into
law last December. The law directs the Federal Communications Commission to codify
the ATSC’s Recommended Practice on TV loudness by the end of the year. The law was
born of frustration with commercials that blasted viewers out of the room, particularly
when they were adjacent to quiet programming. The CALM Place will be the centerpiece
of the ATSC TechZone in North Hall, N4334. The show runs April 11-14.
“Digital technology can be applied to not only enhance picture and sound, but also
to deal effectively with the annoyance of commercials that sound louder than the
programs they surround. ATSC is offering the CALM Place during the NAB Show to allow
a number of companies to show their solutions to this important consumer issue,”
said ATSC President Mark Richer.
Richer noted that many broadcasters are already CALM compliant in terms of
adherence to the ATSC Recommended Practice. The RP provides guidelines and
technical details for broadcasters, cable operators and other programming distributors
for evening out the volume between programs and advertisements. It focuses on “audio
measurement, production and post-production monitoring techniques” and “covers methods
to effectively control program-to-interstitial loudness and it discusses metadata
systems and use and describes modern dynamic range control,” the ATSC says.
Demonstrations at the CALM Place will include:
NBC Universal working with FOX on a demonstration of audio mixing,
loudness monitoring and transmission/splicing systems; DaySequerra/DTS
, showing the new NLC5.1ST Loudness Control, iLM8 Intelligent
Loudness Meter and M2DTV Mobile Media Loudness Processor; IneoQuest
, which plans to show the Expedus DVA;
Linear Acoustics demonstrating multiband audio processing, Aero.qr, Aero.air
(S.1), LAMDA-II, and HDX/A5A/Lilliput;
Dolby, showcasing its DP600 Program Optimizer,
Other sponsors of the ATSC CALM Place include the
ABC, NAB, NCTA and Univision.
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