06.13.2011 12:20 PM
2011 NBA Finals Game 6 Draws Record Audience for ABC
MIAMI: The 2011 NBA Finals Game 6 on ABC generated a
15.0 overnight Nielsen rating, the highest-rated Game 6 ever on the network and
the highest overall in 11 years. The Dallas Mavericks put down the Miami Heat
105-95 to win the teams first NBA championship.
Sunday night’s Game 6 was the highest-rated program of the night in prime time,
propelling ABC to win the night among households. It marked the
25th consecutive time the Finals have generated the highest-rated program
of the night, according to ESPN, which acquired the rights to the league in
2002-03 and is owned by Disney, as is ABC.
The 15.0 overnight rating was up 35 percent compared to an 11.1 overnight
rating for Game 6 of the 2006 Finals, when these same two teams met in the
Finals. The overnight rating for last night’s broadcast was an increase of 22
percent over a 12.3 overnight rating for Game 6 last year between the Boston
Celtics and Los Angeles Lakers.
Last night’s Game 6 generated the third highest overnight rating for an NBA
game on ABC, trailing only last year’s Game 7 (18.2 overnight rating,
Lakers/Celtics) and Game 5 of the 2004 NBA Finals (15.5 overnight rating,
The game peaked with a 20.9 rating from 10:30-10:45 p.m. Eastern. Game 6 netted
the highest-rated metered market rating ever for an NBA game in both markets
(records through 2002-03) with a 39.8 in Dallas and a 36.2 in Miami.