12.13.2010 03:00 PM
NAB Promotes Over-the-Air TV on TV
WASHINGTON: The National Association of Broadcasters today unveiled
a new on-air campaign promoting broadcast television. The campaign, comprised of 30-second television and radio ads, was previewed today as part of
a membership-wide Webcast from NAB’s headquarters in Washington, D.C.
The lobby is making its “Future
of TV” spot available to radio and television stations for airing from Jan.
4-24. The period coincides with the commencement of the new GOP-controlled
Television spots, produced in both standard- and high definition, will be
distributed via satellite on Dec. 16 between 1 and 1:30 p.m. ET from
Galaxy 28 transponder C15 at 89 degrees West longitude, uplink frequency of
6225 H; download, 4000 V; audio, 6.2/6.8.
Radio spots will be made available for download at
NAB.org. The 30-second ads were produced in both English and
Spanish. The ads are embargoed until Jan. 4, 2011.