12.08.2009 01:00 PM
KCSM-TV Faces Financial Demise
SAN MATEO, CALIF.: KCSM-TV, a one-time PBS member station owned
by the San Mateo Community College District, may have to be sold. The Bay Area
public station needs to come up with $1 million by Jan. 1 to close a budget
shortfall. The San Jose Mercury News reported
this week that KCSM has raised just $6,000 so far.
KCSM, established in 1964, claims to be the “only television training center in
Northern California based in a full-power, professional broadcast station.” The
station’s audience numbers around 800,000, and it serves 10,000 students and 26
community colleges in the area through distance-learning programs. All of which
would be jeopardized if KCSM goes down, General Manager Marilyn Lawrence
“If we don’t hit our goal, the [San Mateo County Community College District] could
make the decision to sell the TV station,” she told the Mercury News. “It would mean there won’t longer be an independent
voice in the Bay Area.”
KCSM- has experienced the same fund-raising struggles that have plagued public stations
across the nation in the last year, with donors under economic pressures of
their own. The fact that California has run out of money is an additional hit.
“California state budget cuts have greatly impacted the college district,” KCSM’s
Web site states. “Under-enrolled classes have been canceled, Student Services
discontinued and the district has been forced to eliminate all financial
support of their ancillary services, like KCSM-TV. We have responded by drastically
reducing our staff and slashing expenses. We have found incredible sources of
fascinating new and affordable programming. We must, however, raise additional
revenue to be able to continue to provide great non-commercial
educational programming to the Bay Area.”
The station cut around $800,000 from its budget, including its PBS membership
and the corresponding programming line-up, the Mercury News said. It needs to cut another $800,000 for the 2010-11
budget year. The community college district board would decide within the coming
months whether to sell the TV station. They would prefer to keep it, but must
come up with $7 million in cuts across the school district.
Leasing the station’s bandwidth could be one alternative, Lawrence told the Mercury News. She estimated leasing
could bring in from $750,000 to $1.3 million a year, and that she had “four or
five potential clients.”
KCSM-TV broadcasts 24/7 with a 1.5 million watt signal covering San Francisco
and the surrounding communities, and carried on local cable systems.
“KCSM-TV’s survival may hinge on fundraiser,” is available at the Mercury News.