04.18.2011 11:00 AM
In-Stat: One-Third of U.S. Pay TV Households May Yet Cut Cords
CordCutter2SCOTTSDALE, ARIZ.: Market researchers at In-Stat say that nearly a third of U.S. households now paying for TV may opt out, or at least down, in the future. Pay TV subscriptions have leveled off, they said, growing just 0.15 percent over 2010. The figure indicates “no current trend toward video cord cutting/shaving,” i.e., the elimination or reduction in services.
“A substantial portion of pay TV subscribers, however, exhibit similar characteristics to video cord-cutting households,” In-Stat’s Keith Nissen said. “It is important to track these ‘at-risk’ subscribers, rather than the pay TV subscriber base as a whole. In general, our new data confirms that adoption of online video is growing. But, except for Netflix, the frequency of use is not expanding. This is largely because consumers are going to online portals to view specific TV and movie content. The frequency of viewing online video will probably not increase until ‘must-see’ original online programming takes hold.”

Updated research found the following:

~ Cable operators lost 2.5 million subscribers, but satellite and telco operators made up the difference.
~ Neither age nor household income appear to impact pay TV video cord cutting.
~ More households added premium channels during 2010 than dropped premium channels.
~ Cable sports is valued significantly less than on-demand access to TV content or premium TV channels; more sports will not protect against cord cutting.

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Posted by: Deborah McAdams
Tue, 04-19-2011 06:41 PM Report Comment
surprised that neither income nor age impact oay tv video cord cutting. how many people were in the study?
Posted by: Deborah McAdams
Wed, 04-20-2011 08:49 AM Report Comment
I want 3 channels - my cable provider says that the "FCC LAW" prevents them from A La Carte programming. Who's lying? Why can't they sell me 3 channels. I told them I will cancel completely if they can't comply with my request. They still claim it's the FCC and not them preventing them from selling me only the 3 channels I watch and not the other 250 channels hogging up bandwidth. I will be cancelling and using an antenna - at least until the cellphone companies put the free over the air broadcasting out of business. I've taken a huge paycut in order to keep my job - too bad the cable companies wont' take a pay cut in order to keep a customer. I've been a customer of thiers since 1990 - but not more.
Posted by: Deborah McAdams
Wed, 04-20-2011 11:53 AM Report Comment
To the person who only wants to pay for 3 channels: Why not just do it? Cut the cord? That is if they don't have you over-a-barrel; aka forced payment contract. I've got the free ota broadcast hd/dtv and there's nothing better for the price - FREE. Everyone should know about this, I was floored/shocked at how many great hd channels I pickup. Most also don't know that it makes all the difference which outdoor/roof antenna you use, too!

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