02.01.2010 05:00 PM
Grammys Get Big Numbers
GrammyPosterLOS ANGELES: Around 26 million people watched the Grammys last night, early numbers indicate. The preliminary Nielsen numbers represent a 35 percent increase over 2009. The ceremony, featuring performances by Lady Gaga with Elton John, Pink, Beyonce and the Black-eyed Peas, averaged a 9.8 rating among viewers 18-to-49. The show ran from 8 to 11:30 p.m.

The live telecast (save a 10-second obscenity delay imposed by CBS), featured a tribute to the late Michael Jackson that included anaglyph 3D video. The 3D video was played on a stage screen behind live performers singing Jackson’s “Earth Song” with a recording of him. A cut to the audience showed Beyonce earnestly watching the scene in her designer gown and color-coded, cardboard 3D glasses. The video was to have been part of Jackson’s “This is It” concert tour.
(Below, Grammy audio engineers watch in 3D glasses, L-to-R, playback operator Eric Johnston, sweetener Bob Lamasne, and legendary audio engineer and musician Phil Ramone, who’s won 15 Grammys himself.)GrammyAudioGuys

The 3D effect was somewhat evident on a large-screen HDTV even with polarized 3D movie glasses, possibly due to Pulfrich effect, according to video expert Mark Schubin. The Pulfrich effect is caused by a sort of time-delay created by different chemical processes used to register vision when one eye is covered by a darkened lens. The effect during the Grammy clip was sporadic and gave the impression of a diorama, though it was difficult to fully assess the effect because the clip was only full-screen for a few seconds at a time before the director cut back to the performers on stage. -- Deborah D. McAdams

(Poster image by William Couch)

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Posted by: Deborah McAdams
Mon, 02-01-2010 09:52 PM Report Comment
The comments attributed to Mark Schubin are confusing. The Pulfrich Effect requires ONE eye to be darkened (not both as happens with polarized 3D movie glasses) so the pulfrich effect would not have been present. Also, watching a regular HDTV with polarized 3D movie glasses will have no 3D effect - polarized 3D movie glasses can only be used with specific "3D-Ready" HDTVs (such as the JVC "463D10" 46" 3D HDTV). Additionally, the Jackson/Grammy 3D sequence was broadcast in red/cyan Anaglyph 3D so it can only be watched with red/cyan Anaglyph 3D glasses. Wearing any other type of 3D glasses to watch this broadcast will not achieve the intended 3D effect. Hopefully the Jackson 3D piece will eventually be released in a high-quality 3D format - such as 3D Blu-ray.
Posted by: Deborah McAdams
Mon, 02-01-2010 11:54 PM Report Comment
Mark Schubin was just trying to be helpful; he noted that the perception of 3D could also have been due to the expectation of seeing it. But I will attest, there was a distinct perceptual depth effect from the polarized glasses, hypochondrial or otherwise.

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