ESPN is Second Largest Broadcaster at 2010 World Cup
June 29, 2010
JOHANNESBURG, SOUTH AFRICA: The
2010 World Cup has been a watershed for ESPN. The U.S. sports franchise launched
its 3DTV network with the opening of the tournament. The U.S.-Slovenia match
drew the network’s highest number of households ever for a soccer game. Before
Ghana knocked Team USA out last Saturday, total viewership in the United States
was up around 70 percent from 2006.
It has around 400 people working at the events in South Africa; around 350 in
technical operations and production, according to the daily
The U.S. network is said to be the second largest broadcaster at the game. MRL Newsletter
ESPN’s team built a studio set for pre-game, half-time, post-game and nightly
news from Soccer City. Claude Phipps, director of special projects for ESPN,
and Geoffrey Mason, head of 2010 production planning, (pictured above) are among the
400. Phipps is a veteran of “Monday Night Football,” plus several other live
major league sporting events. He and Mason have been traveling to South Africa
for nearly three years in preparation for the event.
“This is the biggest operation that ESPN has undertaken for a World Cup,” Phipps
said, “and the response has been fantastic.”
ESPN pulled out all the stops for this World Cup, distributing it in HD on
ESPN, ESPN2 and ABC, in Portuguese on ESPN Desportes. The coverage is also at
ESPN.com, on ESPN Mobile TV and ESPN
International. All 25 games being produced in 3D by host broadcaster HBS and
Sony are being carried on ESPN 3D.
“We are bringing together all facets of the company to create a uniform
coverage approach,” Phipps said.
ESPN has thus far carried 18 of the soccer matches in 3D--all supported by
commercials in the format. The remaining seven will conclude with the final on
Sunday, July 11. (The schedule is at
-- Deborah D. McAdams
June 21, 2010 : “Soccer and basketball are fueling TV ratings this month. World Cup and NBA
Boost ABC, ESPN and Univision”
: “ ESPN Exec
is Bullish on 3D Uptake”
“Sports fans are early adopters of technology, and we think that the genre
plays very well in terms of the technology, and we're very optimistic about our
plans.” May 18, 2010
“ESPN today announced the inaugural programming schedule for its new 3D
channel launching this summer. ESPN 3D
Announces World Cup Schedule”
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