01.05.2010 04:00 PM
ESPN and Discovery Unveil 3D Channel Plans
BRISTOL, CONN. and SILVER SPRING, MD.: ESPN
and Discovery have announced plans to launch 3D channels in the coming months.
ESPN will go live with the first 3D network in the United States with the debut
of ESPN 3D this summer. The sports network said it would go live with the
network in time for the June 11 telecasts of the 2010 FIFA World Cup soccer
ESPN said the network would do a minimum of 85 live sporting events in 3D
during the first year. Other planned 3D coverage includes the 2011 BCS National
Championship Game, college basketball and football contests, up to 25 World Cup
matches and the Summer X Games. Additional events will be announced at a later
Discovery Communications, in partnership with Sony and IMAX, said it intends to
launch a full-time 3D network some time next year, published reports indicate.
Discovery will provide the provide network, sales and technical services as
well as 3D rights to its content plus promotion on its suite of TV channels, The Wall Street Journal said. Sony will
pitch in advertising and sponsorship and 3D rights to film and music content.
IMAX will also provide licensing for future 3D films as well as patented image