CBS Sets Record with Super Bowl XLIV
February 8, 2010
NEW YORK: Nielsen said Sunday’s Super Bowl telecast drew
the largest audience of any program throughout the history of its measurements.
“CBS’s broadcast of Super Bowl XLIV attracted an average audience of 106.5
million U.S. viewers, making it the most-watched Super Bowl of all time,”
Nielsen said. “The game was viewed in 51.7 million households, making it the
most-watched television program of all time among households, beating the ‘M*A*S*H’
finale in 1983, which was seen by an average of 50.2 million homes. The game
scored a preliminary 45 percent U.S. household rating.”
In New Orleans, home of the Super Bowl ring-bearers, the Saints, just over 56
percent of households tuned in, making it the top market for the game.
Washington, D.C. was next with 56 percent, then Nashville with 54.4 percent;
Indianapolis, home of the defeated Colts, with 54.2 percent, then Columbus,
Ohio, with 54 percent.
From Dave Thomas, president of Nielsen Client Services: “The Super Bowl remains
the premier television event of the year, and is one of the few programs in an
era of fragmented TV viewership that can still attract a huge national
audience. This year’s Super Bowl had a compelling narrative, with the underdog
New Orleans Saints coming from behind against powerhouse Indianapolis Colts. There
was tremendous interest in both the game and the advertisements leading up to
last night and the excitement of the game itself translated into record
The top five most-watched Super Bowls of all time (total viewers) are as
follows: XLIV Feb. 7, 2010 CBS
New Orleans-Indianapolis 106,480
XLIII Feb. 1, 2009 NBC
XLII Feb. 3, 2008 FOX
NY Giants-New England 97,448
XXX Jan. 28, 1996 NBC
XLI Feb. 4, 2007 CBS
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