BSKyB Launches 3D Pub Finder
LONDON: U.K. satellite TV provider Sky has launched a
3D pub finder in anticipation of Saturday’s launch of 3DTV service in more than
1,000 such venues. The kick-off coincides with the contest between Manchester
United and Chelsea.
BSkyB’s been testing 3DTV over its HD infrastructure for a year now. It
originally intended to go live with the service last year, but there were no
receivers in the market. It has since eased 3DTV into pubs--a logical strategy
given the social nature of the soccer across the United Kingdom and Ireland,
where the service is being picked up. BSkyB did a limited nine-pub debut in
January with a match between Manchester United and Arsenal.
The 3D pub finder is postal code search-based. Sky said venues are being added
“on a daily basis.” Three are listed near Parliament; three in Greater
The folks at
Thinq.co.uk said, “We
tried it from our Bedfordshire satellite office and found three results within
eight miles. One of which was a bowling alley which won’t let you through the
door unless you pay for a lane, and the other two were quite possibly the area’s
It is football, after all. The 3D pub finder is at
March 22, 2010: “BSkyB Confirms April
The April 3 launch date is one year and a day
after Sky successfully transmitted live 3D content over its high-definition
January 28, 2010: “3DTV to Launch in U.K.
BSkyB said today it’s new Sky 3D channel would
go live in April in pubs across the U.K.