08.25.2010 02:00 PM
Americans Are Leary of 3DTV Side Effects
STRABISMUSAMSTERDAM: Seventeen percent of Americans believe that viewing 3DTV poses health risks to the eyes, and a further 55 percent “aren’t sure,” a new survey of 2,000 U.S. consumers from Strategy Analytics’ Digital Consumer Practice reveals. The findings underline a critical task ahead for both vendors and service providers, according to the firm. 

“We’ve long believed that 3DTV faced a tough road with numerous obstacles, namely content availability, consumer interest and viable business models” said Ben Piper, director of Strategy’s multiplay market dynamics service. “However, these issues all take a back seat in light of the latest findings.”

With 72 percent of the market either unconvinced of or unsure about potential 3DTV health and safety risks, the number one priority for 3DTV vendors and service providers needs to be messaging, according to Piper.

While there is little published scientific evidence linking 3DTV and eye problems, anecdotal reports of eye strain, dizziness, headaches and nausea are common.

“Whether or not the safety concerns are justified is immaterial,” said Strategy’s vice president of digital consumer practice, David Mercer, “The perception issue is one that could substantially hamper 3DTV’s growth going forward.”

Strategy Analytics will formally unveil further detailed findings from the survey on Saturday, Sept. 11 during the International Broadcasting Convention in Amsterdam, when BSkyB’s director of product development, Brian Lenz, will be guest speaker. Admission is free, but registration is required at the related Strategy Analytics
Web site.

For a related story on the subject, check out “
Is 3DTV Unhealthy?
-- from TV Technology

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

Posted by: Deborah McAdams
Wed, 08-25-2010 07:03 PM Report Comment
"Whether or not the safety concerns are justified is immaterial,” That in a nutshell is the problem. 3D is being shoved down consumers throats by the CE and broadcast industry in search of profits at any cost.
Posted by: Deborah McAdams
Fri, 08-27-2010 12:42 PM Report Comment
Broadcasters, at least here, aren't pushing it all that hard. They just spent a boatload of money on the digital HDTV transition, and they don't have the spectrum and standards to do 3D at all well. The big problem is that today's 3D is a less than adequate technology, sort of like the early two color systems.

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology