/ 10.12.2010 12:00AM
Ads in NFL Games Win First Week of 2010-11 TV Season
NEW YORK: National
Football League telecasts topped the rankings of C3 commercial ratings among
persons 18-49 in the first week of the new TV season, Nielsen said today. NFL
games on Fox, CBS, NBC and ESPN logged four of the five top spots for C3, which
measure commercials watched live and on DVR playback within three days. Nielsen
said C3 is “commonly known as the metric under which much of primetime
advertising is bought and sold.”
The Sept. 26 Sunday Night NFL pre-game show on NBC ranked No. 7. CBS NFL
Regional coverage and NBC’s “Football Night in America Pt. 3” also made it into
the top eye-catchers for advertisers.
Among networks Fox telecasts had four of the highest rated ads; CBS had six;
NBC had four; ESPN one and ABC had five.
|
Top C3 Ratings, Persons
18-49 – Week of 9/20/10
|
|
RANK
|
PROGRAM NAME
|
NET
|
DATE
OF AIR
|
LIVE
+3 AD
RATING
(C3)
|
LIVE
ONLY
AD
RATING
|
|
1
|
FOX NFL
SUNDAY-SINGLE
|
FOX
|
9/26/10
|
7.9
|
7.7
|
|
2
|
CBS NFL
NATIONAL
|
CBS
|
9/26/10
|
7.7
|
7.5
|
|
3
|
NBC SUNDAY
NIGHT FOOTBALL
|
NBC
|
9/26/10
|
6.9
|
6.7
|
|
4
|
NFL MONDAY
NIGHT FOOTBALL
|
ESPN
|
9/20/10
|
5.8
|
5.5
|
|
5
|
GREY’S
ANATOMY
|
ABC
|
9/23/10
|
5.1
|
3.9
|
|
6
|
GLEE
|
FOX
|
9/21/10
|
5.0
|
3.9
|
|
7
|
SUNDAY
NIGHT NFL PRE-KICK*
|
NBC
|
9/26/10
|
5.0
|
4.8
|
|
8
|
FAMILY GUY
|
FOX
|
9/26/10
|
4.7
|
3.7
|
|
9
|
MODERN
FAMILY
|
ABC
|
9/22/10
|
4.7
|
3.4
|
|
10
|
CBS NFL
REGIONAL
|
CBS
|
9/26/10
|
4.6
|
4.5
|
|
11
|
TWO AND A
HALF MEN
|
CBS
|
9/20/10
|
4.5
|
3.8
|
|
12
|
DANCING
WITH THE STARS
|
ABC
|
9/20/10
|
4.4
|
4.0
|
|
13
|
THE BIG
BANG THEORY
|
CBS
|
9/23/10
|
4.3
|
3.3
|
|
14
|
FOOTBALL
NIGHT IN AMERICA PT 3
|
NBC
|
9/26/10
|
4.1
|
4.0
|
|
15
|
OFFICE
|
NBC
|
9/23/10
|
4.1
|
3.0
|
|
16
|
DANCING
W/STARS RESULTS
|
ABC
|
9/21/10
|
4.0
|
3.7
|
|
17
|
HOUSE
|
FOX
|
9/20/10
|
4.0
|
2.9
|
|
18
|
HAWAII
FIVE-0
|
CBS
|
9/20/10
|
3.9
|
3.3
|
|
19
|
DESPERATE
HOUSEWIVES
|
ABC
|
9/26/10
|
3.9
|
3.1
|
|
20
|
$#*! MY
DAD SAYS
|
CBS
|
9/23/10
|
3.7
|
3.1
|
|
Source:
The Nielsen Company
Note: Rankings for September 20-26, P18-49
|