01.03.2011 02:00 PM
ABC, ESPN Reach Multiyear Deal with American Le Mans Series
BRASELTON, GA.: The American Le Mans
Series announced a multiyear broadcast and digital agreement with ESPN and ABC.
The deal involves televising the sports car series over several ABC and ESPN platforms,
including ESPN2 and the ESPN3.com broadband platform. Intersport
represented the Series in the new television and digital agreement with ESPN.
ALMS President and CEO Scott Atherton called the deal “a game
The core of the new package will deliver television coverage either on ABC or
ESPN2. ABC will feature race telecast coverage on March 20 after the
59th running of the “Mobil 1 Twelve Hours of Sebring,” with remaining ABC broadcasts
featuring Road America in August; Baltimore in September; and the Petit Le Mans
in October. ESPN2 will feature the American Le Mans Series in two-hour
telecasts from Long Beach, Calif., in April; Lime Rock and Mosport in
July; Mid-Ohio in August; and the Mazda Raceway Laguna Seca in September.
All four ABC race telecasts will receive an encore airing on ESPN2 as part of
the new agreement.
In what ALMS is referring to as a “U.S. motorsports first,” all ALMS races will
be carried live in their entirety and fully produced on
ESPN3.com, with ESPN2 and ABC providing televised coverage on a
delayed basis. ESPN3.com will deliver
nearly 60 hours of live coverage, including 60-minute qualifying shows from
each event along with pre- and post-race content.
The broadband network is currently available to more than 65 million U.S. households,
though accessible only to subscribers to an affiliated cable company’s Internet
service. ALMS also notes that “ABC has 100 percent coverage in 115.9 million
U.S. households, including more than 230 local affiliates, while ESPN2 is available
to 99.7 million homes.”