03.15.2010 11:03 AM
Weather Central integrates Twitter and Facebook within broadcast weather workflow

Weather Central announced a new set of features for its 3D:LIVE real-time broadcast weather platform that makes it easier for meteorologists to deliver timely information to their audience via Twitter and Facebook.

The new social networking toolkit allows meteorologists to post elements of their on-air scripts directly to the most popular social networks. With 3D:LIVE, posting to Twitter and Facebook becomes an integral part of the workflow rather than a separate cut, paste and revision process.

3D:LIVE enables meteorologists to quickly and easily personalize forecasts, graphics and alerts for distribution to their audience across the complete spectrum of broadcast, online and mobile video platforms. The software provides high-resolution and precise, hyperlocal forecasting for every point on the globe.

In addition to the social networking tools, Weather Central offers Personal MicroCast, which makes it easy to provide viewers anywhere in the world with hyperlocal weather and traffic alerts via e-mail and Web pages that merge on-air branding, graphics and personalities into a highly personalized news service for their locations.

The ESP:Online severe weather package delivers pinpoint accurate, visually striking storm information with interactive, highly detailed radar maps that users can explore down to street level for the most engaging experience possible. The new LIVE:Wire Mobile Alert system automatically delivers instant alerts of breaking weather news to viewers on any mobile device.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Manor Marketing /   Wednesday 12:53 PM
Vidchecker Auto QC Integrated with Snell Workflow Automation
202 Communications /   Wednesday 01:58 PM
TalkTalk Expands IPTV Service Offering With Harmonic Solutions

 
Featured Articles
Discover TV Technology