Deborah D. McAdams /
04.02.2013 02:59 PM
Vizrt and never.no Demonstrate Integrated Social TV-Graphics Platform
OSLO, NORWAY and LAS VEGAS
– Vizrt and never.no have built an integrated technology
platform combining never.no’s Interactivity Suite and other social media toolsets
with Vizrt’s live graphics systems. As a result, this platform gives broadcasters
effective tools for harvesting, managing, and presenting social media content within
their live shows. And it lets them leverage their Vizrt graphics systems to display
“what’s trending” in social media, and promote interactive viewer participation.
By integrating never.no’s Interactivity Suite with Vizrt’s
real-time graphics technology, broadcasters can monitor, filter, approve, and harvest
UGC—such as tweets, Facebook posts, RSS, video clips, and Instagrams—cascading from
today’s social media platforms. They can then build playlists or carousels of select
social content they want to display within live Vizrt graphics and push them to
and never.no will demonstrate how broadcasters can use “word cloud” graphics to
show what keywords are trending on Facebook, Twitter, and other social platforms.
If a particular keyword keeps coming up in the social-sphere, like the name of a
star athlete, celebrity, or politician, never.no’s “What’s Trending” toolkit identifies
that trend. Broadcasters will also see heat map graphics that enable pop-up displays
of select social buzz occurring in different geolocations by selecting places on
Vizrt will be in booth No. SL3305 at the NAB Show
next week; never.no, in booth No. SL8827.