09.29.2009 02:00 PM
TVB Tech Alert: Panasonic 50-inch Plasma 3DTV
is coming out with a 50-inch, hi-def, 3D plasma display, to be ready for the
market next year. The company announced the product this week and intends to
show it at the CEATEC convention near Tokyo Oct. 6-10. The TV will come with
active shutter glasses that evolved out of Panasonic’s first 3D plasma home
theater system, rolled out last year. That system included a 103-inch screen (shown at left).
Panasonic said it believed the 50-inch would be the most popular size for home
From Panasonic’s press release about the set: “This 50-inch PDP uses
Panasonic's newly-developed high-speed 3D drive technology that enables rapid
illumination of pixels while maintaining brightness. The panel also
incorporates a crosstalk reduction technology, allowing for minimizing
double-image (ghosting) that occurs when left- and right-eye images are
“To reproduce 3D images, Panasonic uses the Full HD x 2 frame
sequential method that displays time sequential images, alternately reproducing
discrete 1920 x 1080 pixel images for the left and right eyes on the display
frame by frame. The frame sequential method is widely used in showing Hollywood
3D movies in theaters.”
Panasonic’s 3D development process:
September 2009: Development of
50-inch HD 3D PDP; prototype will be
exhibited at CEATEC Japan 2009.
August 2009: Struck cooperative agreement in making and marketing Twentieth
Century Fox’s new 3D feature film “Avatar,” directed by James Cameron. (See August 24, 2009, “3DTV Goes on
April 2009: Began development of professional 3D movie production system consisting
of a twin-lens P2 camcorder, a 3D video recorder and a PDP that allows for
evaluation of 3D video. Conceptual models were presented at NAB 2009.
February 2009: Established Panasonic Hollywood Laboratory Advanced
Authoring Center to support Hollywood studios in developing 3D Blu-ray disc
September 2008: Development of full
HD 3D plasma home theater system based on a 103-inch PDP and Blu-ray discs,
exhibited at CEATEC Japan2008.