02.27.2009 01:10 PM
TV Dominates Among Three Screens

(Feb. 27, 2009) NEW YORK: People continue to watch more video content across TV, Internet and on mobile devices--but mostly on TV, according to Nielsen. The TV metric taker’s 4Q08 Three Screen Report found that the “average American” watched more than 151 hours of TV per month, an all-time high. The average for 4Q07 was nearly 146 hours.

Time-shifted TV viewing reached an average of 7 hours, 11 minutes per month in the quarter, up from 5:24 the previous year. People watched about 2 hours, 53 minutes of video on the ’Net and 3 hours, 42 minutes on a mobile devices. No previous year figures were available.

“It is clear that TV remains the main vehicle for viewing video, although online and mobile platforms are an increasingly important complement to live home-based television,” said Susan Whiting, vice chair of Nielsen.

The report also notes that with the exception of the teen years, viewing of traditional television increases with age. Teens consume the most mobile video, and Internet video use peaks at the young adult stage. More males than females watch mobile video, and more women watch video on the Internet and TV than men. Internet video usage is also highest during weekdays from 9 a.m. to 5 p.m.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Wall Street Communications /   Friday 06:11 PM
Primestream Products on Display at CAPER 2014:
Wall Street Communications /   Friday 04:13 PM
Wohler Products at CCW 2014

 
Featured Articles
Exhibitions & Events
Discover TV Technology