09.01.2006 02:39 PM
Troika Design Group Teams Up With Fox Sports Net (FSN) To Brand "FSN Final Score"
Troika Design Group continues its momentum in the sports branding arena by creating the identity for FOX Sports Net's (FSN) new series, FSN Final Score, which debuted in early July. Troika was tapped to create a signature look that injected energy, sophistication and visual interest into the graphic-intensive and fast-paced program, which provides viewers a daily download of sports highlights.
Troika's inspiration for FSN Final Score was the concept of a "Sports SIM Card." To communicate this graphic motif, Troika designed and animated high-tech elements, which activate multiple staging areas to process and distribute a constant flow of information, such as sports tickers, team logos and daily sports news.
This package required a unique combination of creative and technical expertise. In addition to the show open, bumps and transitions, an in-depth toolkit of updatable elements such as team match-ups and full-screen informational graphics was designed for compatibility across multiple platforms. And because producing a daily news show is deadline-driven, Troika also delivered a Usage Guide with detailed instructions for each element assuring maximum efficiency and ease of use.
Explains Gil Haslam, Creative Director/Designer, Troika Design Group, "We're excited that FOX Sports chose Troika as a partner to provide creative solutions for its newest sports information-driven show FSN Final Score. We're pleased with how we met the creative challenge to establish an 'information hierarchy' that enables the viewer to absorb and understand all of the on-screen data. Working with FSN allowed us to push ourselves creatively and technically, and we welcomed the opportunity to collaborate with FOX Sports Net SVP/Creative Director, Gary Hartley."
The FSN Final Score airs nightly Monday through Friday at 11:30PM PST, with Saturday episodes airing at 10:30PM PST and Sundays at 9:00PM PST.