/ 09.07.2011 12:00AM
Tribune Broadcasting Names Bob Cook as Strategic Advisor
CHICAGO: Tribune Broadcasting announced this week that veteran
media executive Bob Cook will serve as a strategic advisor, reporting to the division’s
CEO and President, Nils Larsen. Cook will work with the division’s management team
in a variety of areas, including strengthening and expanding its sales efforts,
developing and distributing original programming, and generally advancing the company’s
businesses.
Through his advisory company MBN Inc., Cook works with top-tier entertainment companies
to help market to and acquire content for broadcast and cable networks, local TV
stations, emerging digital channels, and advertising agencies. Before establishing
MBN, Cook was president of Twentieth Television, the syndication sales/production
arm for News Corp.’s broadcast and cable operations at Fox Television. For nearly
a decade under his leadership, Twentieth Television sales and profits that were
the highest in its history, exceeding $1 billion in annual sales.
During his career Cook has launched or spearheaded sales and marketing efforts of
approximately 140 television programs comprised of first-run syndication, network,
off-network syndication and motion pictures, as well as TV programs including “Family
Guy,” “How I Met Your Mother,” “Married With Children,” “The Practice,” “Hollywood
Squares,” “COPS,” “America’s Most Wanted,” “King of the Hill,” “Wheel of Fortune,”
“Jeopardy,” and the three most successful off-net series in syndication history:
“Seinfeld,” “Everybody Loves Raymond,” and “The Simpsons.”
Throughout his 35-year career, Cook has won numerous awards for his work; he was
inducted into the Broadcasting & Cable Hall of Fame in October, 2008.