08.31.2006 08:00 AM
TANDBERG TV helps NBC make Emmy Awards interactive

The 58th Primetime Emmy Awards telecast Aug. 27 provided audiences with exclusive, live behind-the-scenes access via unique broadband TV interactivity and immersed TV fans in the awards ceremony like never before through its "NBC Emmy Awards Interactive" application.

During the telecast, TV fans could express their opinions and test their trivia skills against thousands of other viewers. The interactive broadband TV application on NBC.com enhanced the televised broadcast on NBC by allowing fans to log on and share their winner predictions and fashion critiques.

The interactive TV application, designed and powered by TANDBERG Television, provided viewers with an unprecedented level of immersion via exclusive access to live, behind-the-scenes video feeds and real-time blog postings by NBC producers.

According to TANDBERG Television, its work on the telecast demonstrated how interactive technologies can enable networks like NBC and advertisers like Target to deliver a more dynamic experience to viewers.

See TANDBERG Television at IBC2006 Stand 1.461 or visit: www.tandbergtv.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 01:36 PM
Making a Scene in London
Holly Ashford of TVB Europe

Featured Articles
Discover TV Technology