08.31.2006 08:00 AM
Originally featured on BroadcastEngineering.com
TANDBERG TV helps NBC make Emmy Awards interactive
The 58th Primetime Emmy Awards telecast Aug. 27 provided audiences with exclusive, live behind-the-scenes access via unique broadband TV interactivity and immersed TV fans in the awards ceremony like never before through its "NBC Emmy Awards Interactive" application.
During the telecast, TV fans could express their opinions and test their trivia skills against thousands of other viewers. The interactive broadband TV application on NBC.com enhanced the televised broadcast on NBC by allowing fans to log on and share their winner predictions and fashion critiques.
The interactive TV application, designed and powered by TANDBERG Television, provided viewers with an unprecedented level of immersion via exclusive access to live, behind-the-scenes video feeds and real-time blog postings by NBC producers.
According to TANDBERG Television, its work on the telecast demonstrated how interactive technologies can enable networks like NBC and advertisers like Target to deliver a more dynamic experience to viewers.
See TANDBERG Television at IBC2006 Stand 1.461 or visit: www.tandbergtv.com.