/
10.28.2011 12:00AM
SMPTE 2011: Adding Mobile DTV at a Venue
HOLLYWOOD: Common wisdom suggests mobile DTV should be made as widely available as possible at launch. Yet past attempts at mobile television service haven’t gone so well, Gustavo Marra of ATEME USA said. Mobile Fernsehen Deutschland, BT in Great Britain and FLO TV in the United States all went south.

Marra says there’s an opportunity within sports stadiums, because fans want commentary and information in addition to just watching the game. He suggested possibly putting a small transmitters within the stadium itself, or utilizing Wi-Fi.

“When you have control of an environment, i.e., rights, you can have a complementary, versus a competitive service. There’s no impact in terms of production costs,” he said.

Consumption of media in the sports arena already exists with big screens, smartphones, iPads, he said. People are not only watching the game, but watching the big screen, commenting on Twitter and Facebook.

“You’re advertising to a known audience, so you know what those people like,” he said.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology