02.14.2008 08:20 AM
Originally featured on BroadcastEngineering.com
Six Flags president, CEO Shapiro to offer insight during NAB2008
Mark Shapiro, president and CEO of Six Flags, will present a keynote speech April 15, during NAB2008 in Las Vegas.
A veteran of the TV industry, Shapiro is currently spearheading Six Flags' acquisition of Dick Clark Productions and the launch of Six Flags Media Networks.
In a keynote entitled “From Theme Park to Third Screen,” Shapiro is expected to discuss his newest media venture, Six Flags Media Networks. Scheduled to launch in March, the interactive media solution will allow advertisers to reach a captive audience by introducing new content, technologies and experiential marketing opportunities that will also enhance the in-park experience for the guest.
Shapiro began working at Six Flags in December 2005 and has used his extensive experience in brand building, marketing and consumer entertainment to examine new approaches to the distribution of family-friendly content. The acquisition of Dick Clark Productions in June 2007 brings original content and a new digital media outlet to Six Flags’ existing system of 21 domestic and international theme parks.
For more information, visit www.nabshow.com.