03.19.2007 04:03 PM
SI.com and NBCSports.com Announce Content Partnership
SI.com and NBCSports.com have partnered to bring sports fans the broadband video, breaking news & analysis and photography that have made both sites popular destinations on the Web, it was announced by Jeff Price, President, SI Digital and Perkins Miller, Senior Vice President, Digital Media, NBC Sports & Olympics.

The cross-promotional partnership launched with broadband segments produced by NBCSports.com and featured on SI.com. Highlights of the relationship include:

SI.com will regularly point viewers toward NBCSports.com broadband segments featuring breaking news, short-form programming and post-game interviews as well as sports update segments on weekends. SI will also point its viewers to NBC's Rotoworld fantasy news and information from its player and team pages.

NBCSports.com will produce SI writer broadband segments and point its viewers toward SI.com for writer analysis & commentary, SI's renowned photography and its popular Truth & Rumors daily feature.

Additional daily programming involving NBC Sports and SI talent will be announced in the coming weeks.

Opportunity for advertisers to leverage cross-platform, multi-media buys across the NBC Sports and Sports Illustrated franchises.

"The speed and depth of SI.com content and the broadband video power of NBCSports.com is a unique combination of resources that enhances the user experience for fans on both sites," said Price. "Building a strong relationship that leverages NBC Sports powerful video storytelling ability furthers our efforts to partner with the best brands in sports."

"From our live pre-game programming for Notre Dame and the NHL, to our wrap-up shows for football and golf, NBCSports.com has been on the forefront of original broadband sports programming," says Miller. "With SI.com's world-class writing and photography, married with our Rotoworld fantasy news, NBCSports.com users will have a richer, more informative visit than ever before."

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