Siano Rolls Out Receiver Chip for U.S. Mobile Digital TV
WASHINGTON: Siano Mobile Silicon today announced the
launch of a new receiver chip for mobile DTV in the United States. The Siano
SMS1530 supports the Advanced Television Systems Committee’s mobile/handheld
DTV standard, and was developed in collaboration with LG Electronics, a
principal developer of ATSC M/H.
The SMS1530 supports FM radio and has on-chip provisions for conditional access
to pay-TV service. It is available in samples to select customers; Siano also
reports that it’s in talks with manufacturers to develop devices using the
Siano cites Mark Aitken, director of advanced technologies for Sinclair
Broadcasting, who estimates there will be 100 to 150 stations broadcasting in
ATSC M/H across 40 U.S. cities by the end of this year. Around 500 stations in
up to 70 cities are expected to do so next year.
Siano’s North American ATSC M/H receiver chip intro follows likewise
introductions accommodating the mobile DTV transmission standards in China
(CMMB) and Latin America (ISDB-T).
-- Deborah D. McAdams