10.11.2010 03:00 PM
Research: Video Viewers Value Originals More than TV Content Online
NEW YORK: People who watch video online tend to prefer original content over TV shows, a new survey says.

“The research uncovered that viewers place considerable value on Web original content; 54 percent of those surveyed who have watched Web original videos deem them to be just as, if not more, entertaining than what they view on traditional television,” according the study, conducted by Frank N. Magid Associates, Next New Networks and YouTube. The latter two happen to provision original video content online.

The survey was conducted from May 18 through June 4, 2010. No sample size was provided. Takeaway included:

- 60 percent watch Web original video content weekly;
- 58 percent see Web originals as providing quality entertainment whenever they want it;
- More than 25 percent find Web original content to be more entertaining than traditional television.

“The study uncovered strong consumer appeal of Web original programming as compared to traditional television shows,” said Mike Vorhaus, managing director of Frank N. Magid Associates. “The findings confirm what many have believed for some time now: there is incredible content and talent available on the Web and viewers are paying full attention and tuning in regularly.”

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Sue Sillitoe, White Noise PR /   Friday 11:15 AM
DPA Microphones Expands Its d:facto™ Vocal Microphone Range
Wall Street Communications /   Friday 04:20 PM
SMPTE 2015 NAB Show Preview

Featured Articles
Discover TV Technology